Volume 4, Issue 1, March 2019, Page: 9-15
The Effectiveness of Outdoor Advertising Influenced by Urban Environment Factors to Art, Economy and Society in Vietnam
Nguyen Thi Viet Ha, Vietnam Art Design Faculty, University of Architecture Ho Chi Minh City, Ho Chi Minh City, Vietnam
Received: Feb. 25, 2019;       Accepted: Apr. 9, 2019;       Published: May 7, 2019
DOI: 10.11648/j.urp.20190401.12      View  622      Downloads  96
The goal of research is urban environment factors have positive impacts on the aesthetics of outdoor advertising, contribute to these values: in terms of art (creating a new vision and conception of artistic creation); in the aspect of society (meeting the needs of enjoyment of the public at present time); and in economic terms (contributing to the development of the economy). In the era of International Integration of Vietnam, the outdoor advertising influenced by Urban Environment factors plays a very important role in a large number of changes in advertising. Especially in Ho Chi Minh City where there is a diversity of market trends and also a place which is greatly and quickly influenced by new trends in Art and Design. This is also considered as the place that can absorb quickly new trends of Arts and Culture. Besides, the city also plays as the leader in creating Advertising campaigns for Vietnamese market.
Urban Environment, Smart Community, Outdoor Advertising, Effectiveness of Advertising, Visual Communication, Poster, Artistic Creativity’s Concepts, Development of the Economy
To cite this article
Nguyen Thi Viet Ha, The Effectiveness of Outdoor Advertising Influenced by Urban Environment Factors to Art, Economy and Society in Vietnam, Urban and Regional Planning. Vol. 4, No. 1, 2019, pp. 9-15. doi: 10.11648/j.urp.20190401.12
Copyright © 2019 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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